Connecting with customers is one of the most important aspects of marketing a small business. Attracting new customers and keeping existing customers is essential.
Social media is a wonderful, free way to promote your business, but sometimes your business posts can get lost amongst the noise. One guaranteed way to be noticed is to get directly onto the phones of existing and potential customers.
Around 91% of people check their emails daily, sometimes more often than they will check social media. People certainly check their emails more carefully compared to the scanning and scrolling of social media.
So getting your business into people’s inboxes can be the perfect way to engage potential customers and bring back existing ones too.
But what’s the cost?
What is MailerLite?
MailerLite is a FREE email marketing platform. With no initial ‘trial period’ or commitment to pay anything down the line, you can set up a marketing platform to wow your customers.
MailerLite provides you with a wide variety of tools to help capture people. With the ability to create contact forms, popups, landing pages and even websites, you can encourage people to join your email list.
You can also integrate MailerLite with WordPress, Shopify and Squarespace websites. You can even integrate it with your eCommerce shop and directly market products via emails!
Once you have encouraged people to sign up for your emails, you can send regular marketing emails. From newsletters to product releases, you can send out emails regularly to customers and engage them.
You can also link up your website forms and send out automated ‘thank you’ or ‘welcome’ emails. A useful feature as 82% of ‘welcome’ emails are opened and read.
MailerLite is a powerful, all-in-one marketing platform and you don’t have to pay a penny to get started!
How can we help?
While MailerLite is a great platform and a very simple one to set up and get started with, we do recognise that not everyone has the time or technical skill to get started.
As a web design agency, we use MailerLite and we have helped many small businesses use it too. We have encouraged and supported our clients to integrate MailerLite into their marketing plans. As 81% of small businesses rely on email marketing as a primary way of retaining customers, we are always keen to help our clients use such a tool.
As MailerLite experts, we have experience and skills to offer help to small businesses so they can start using email marketing.
We have outlined four main ways we can help every small business to use MailerLite. We will look at those four ways now.
Getting started with MailerLite
When you sign up to MailerLite there are two main points that people struggle with. Firstly you need to use an email address that’s from your website domain (e.g. firstname.lastname@example.org).
Many businesses rely on Gmail accounts rather than email accounts from their domain. We can help businesses create forwarding emails as part of their DNS records, so they can get started quickly with MailerLite without setting up a new email account.
The other main sticking point is linking MailerLite to their existing website. While it’s not an insanely technical process, we understand that for some people linking an API key to their website might seem an insurmountable hurdle.
We can help people set up their MailerLite account and link it successfully to their website.
Training & support
For many people they can set up MailerLite and get started, but feel lost amongst the sea of great features. Email marketing isn’t always the most obvious tool to use!
We can provide extensive training and ongoing support to businesses who want to get the most out of their email marketing.
Either via a library of recorded help videos or via a video call, we can show and explain how to use MailerLite and how to use email marketing to grow your business.
Forms, Popups, pages and websites
One of the most intriguing features of MailerLite are the audience growth tools.
With MailerLite you can create embedded forms, popups, landing pages and websites. These tools are where it starts to get very professional and very powerful!
Creating engaging popups or forms can really help encourage visitors to your website to leave their details and not just skip by or close the popup. However, designing a winning form or popup can be tricky. With a design background, we can help.
The landing pages and websites are very interesting. Maybe you don’t need to pay for a whole website and hosting if you can build a simple page or website with MailerLite? If you are going to promote a single product or event, you are often best off just building your website within MailerLite and it is directly linked to your email marketing.
If you need help creating eye-catching forms, popups, pages or sites, we can help.
In my opinion, the most powerful part of MailerLite are the automation tools.
Whenever someone does something you can follow up. That could be filling out a form on your website, signing up for a newsletter or purchasing a product. You can build an automation sequence to connect with them.
Whenever anyone uses our website price calculator their details, including their quote price, are sent to MailerLite. From there they are sent an initial email to say thank you and present their quote price. After 10 minutes they are sent a second email to promote our payment plans. We could even go more technical and only send the second email after they’ve opened the first email or clicked a button.
You can build professional, branded emails and start sending out automatic emails for FREE!
If you want to see an example of MailerLite automation in action, fill out the form below or watch the video below.
Fill out the form to see an example!
If you have MailerLite set up but really want to make full use of email automation, we can show you and help you get started.
MailerLite is an incredibly powerful email marketing tool. The most incredible bit is that it’s entirely free to use and get started with.
If you need help getting started, need training or some advice and support with features and designs, we can help.
As MailerLite experts, we are the perfect MailerLite agency for you!